Social Media Outsourcing (New SMO?)

Ryan    Uncategorized     Social Marketing, Social Media, Social Media Outsourcing

Just finished a nice discussion on Twitter regarding the benefits and feasibility of Outsourcing Social Media. Is it possible? Sure. Would you do it? No.

So why would I not outsource social media?

Would you let someone manage your own personal contacts, personal conversations, and personal business? Maybe. Would you let them manage it if they weren’t affiliated with the business/you? Probably not. Social media agencies are a possibility in the future, but the way they do business would have to be closely similar to consultants. When you let somebody else take charge of your brand, your image, and your projected personality, you risk looking phony, looking cheap, and losing a good chunk of your qualified audience.

Say for example a company tweeted on a product release. People are going to ReTweet that, reply to it, begin to follow the Tweeter, etc. etc. If you don’t have personalization behind that tweet that is ready for a bombardment of questions, followers, or whatever else, the image of that Tweeter will begin to suffer. They don’t work for So and So. Why should I trust this source? Let’s take our business elsewhere where we’ve done business before. They are more personable.

Agree or Disagree? Why?

Peace.

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