Subjective Search Engine Optimization

Ryan    Uncategorized     Organic Search, Social Media, SSEO, Subjective Search

With all the recent news about how we’re looking at more subjective search engine results, universal results, so on and so forth, is there a need to revamp the way we look at SEO? Of course.

There are a few main things subjective search will end up doing. First, the amount of eyes that each website will reach will decrease. Once search engines can correctly distinguish your potential interests and search habits, the more refined and targeted those search results will be. While this might sound negative, you should also consider that… secondly, the people that DO see your results will be a hellva lot more targeted and interested in your results. Also, with more targeted and subjective search results, there is the huge possibility of decreasing ‘gray area’ competitors from encroaching on your selected term.. and meaning as well.

So what does this mean? While today we optimize sites for keywords, the importance of secondary keywords, placement, and structure will get even more important in the coming months. Even though we are pretty hazy on what Google has up it’s sleeves, we know for a fact that customized search results are going to become a standard. Take a look at your Search History in Google, and what do you think Google think’s about you? Are you a professional searcher? Novelty searcher? Maybe even a porno searcher? Good luck trying to find relevant search results for your “rear entry” or “milk jug” search terms. Nonetheless, if you can gauge and understand what your audience or potential audience is searching for or has the tendency to search for, the more power to you. I think in general this just makes the role of an SEO or SSEO more engaging and less repetitive. Go out and do the fun research yourself, and learn what it’s like to be a real marketing professional.

Technology is good, but with the way our trends are pointing, it’s changing heavily and fast. In combination with Social Media, Pay Per Click, Universal Search, and tons more, the possibilities for brand recognition, name recognition, and potential client/customer reach are endless. If you don’t know how your target is searching, you shouldn’t be in the field.

Peace

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