AdCenter Brings a Time Machine to Fruition

Ryan    Uncategorized     AdCenter, Paid Search

Opening up my AdCenter account today, I was pleasantly surprised to find some custom date range setting options. Yippee! Bring out the champagne! Honestly, isn’t it like years overdue?

Any ways, why is this such a big deal to me? If you or I wanted to make any kind of trend analysis, cost analysis, forecasting, or anything similar.. custom date ranges would be probably one of your most frequented clicks. Although I am probably preaching to the choir here, I think we can all agree that having that little extra filtering is huge. Especially now when we’re trying to optimize campaigns with the resources we are given.

But while you might not be spending the money you are in say AdWords or Yahoo! Sponsored Search, AdCenter is right up there… to some degree. That being said, what kind of search distribution do you see for your own personal marketing efforts. Yeah, I know there are the overall search statistics, percentages, and market share, but how does that differ with your own information. Industry standards, audience, type of webpage… you should definitely see some variances in SERP referrals based on who you are and what you do.

Care to comment?

Peace

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