http://ryanjin.me/2009/01/mike-volpe-vs-techcrunch-ive-got-social-capital-more-than-some/ Wed, 18 May 2011 20:41:37 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://ryanjin.me/2009/01/mike-volpe-vs-techcrunch-ive-got-social-capital-more-than-some/#comment-10 Mike Volpe Wed, 21 Jan 2009 00:07:59 +0000 http://ryanjin.me/wordpress/?p=125#comment-10 I guess my position is that while any "grade" is not a perfect measure, it is better than no measure at all. And as a marketer when someone is talking about my product or service I would like a way to measure their authority or impact. This is one of the uses of a score from Twitter Grader or Facebook Grader. If you get a low score on Facebook Grader, it is not an insult. It just means that you have less influence than some other people. You are right that only targeting people with high grades is a mistake. You need both authority AND relevance. So the grade is one measure, but the relevance to your target market is another. I guess my position is that while any “grade” is not a perfect measure, it is better than no measure at all. And as a marketer when someone is talking about my product or service I would like a way to measure their authority or impact. This is one of the uses of a score from Twitter Grader or Facebook Grader. If you get a low score on Facebook Grader, it is not an insult. It just means that you have less influence than some other people. You are right that only targeting people with high grades is a mistake. You need both authority AND relevance. So the grade is one measure, but the relevance to your target market is another.

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