The Curse of Landing Pages… Well My Curse

Archived in the category: Paid Search
Posted by Ryan on 14 Jan 09 - 2 Comments

After a big landing page overhaul in Google in an attempt to correct some of our reporting issues, I’ve noticed that the redirect that people see once they click the link, looks pretty dang crappy. Oh how I wish there was some universal design and usability to all of these landing pages.

After recording our current conversion ratios, I suppose I’ll just have to keep an eye on them while IT uploads my redirect change to a page that looks decent. Please be quick. I’m already seeing some pretty bad conversion rates.

Updates to follow.

Peace

Update: 12:05pm

So they say it’s an easy fix depending on where the redirect is going to. Yippee! Hopefully we should see some results by the end of the day.

2 comments for “The Curse of Landing Pages… Well My Curse”

1

[...] ways, as Q2 starts, and I’m doing the stuff that I thought I hated back in January, I’m beginning to feel less and less threatened by it. I mean come on, who would have guessed [...]

April 8th, 2009 at 3:54 pm
2

[...] ways, as Q2 starts, and I’m doing the stuff that I thought I hated back in January, I’m beginning to feel less and less threatened by it. I mean come on, who would have guessed [...]

May 20th, 2009 at 2:00 pm

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