SEO Content Writing
I recently attended a conference here in Phoenix, that covered topics ranging from SEO, social media, link building, content marketing, and a few other things. Although I usually enjoy these kinds of events, I have to say that I was a little less than thrilled with what was actually offered in the end. Sure it is good to get an updated summary on what is current in SEO, but if you already have a general idea of what is important, sometimes, these sessions just aren’t for you. Especially once you realize that some of the information they are pushing is actually not correct.
Needless to say, there was a central theme that somehow made itself heard throughout all of the mumbo jumbo. With the divide between social and SEO becoming more and more blurry, the actual digital content/assets on the webpages themselves are beginning to take central stage in where everyone wants to lay high importance towards. Without universal understandings of what and how you actually want to optimize a piece of content, you are sometimes better off not putting the content up in the first place. Without a general integration strategy, or even simple plan of attack, the marketing and promotion efforts you have put so much money into, can sometime turn sour! So what do I do?
If you’re marketing yourself personally, this can be a really enlightening experience. You don’t always take a step back and analyze just who you are personally. Whereas if you are marketing or promoting a business or separate entity, this experience can also be very rewarding in that you can take it upon yourself to ultimately understand without a doubt just what it is you are optimizing or selling. Sure you can pick and choose those high trafficked keywords that YOU think will work, but are they relevant to your product… Are they relevant to your product in 6 months?… or even, are they relevant to you business as a whole? As an individual who specializes in SEO, one should take it upon themselves to reach out, talk, and work with everyone in the company who are willing to help grow your understanding. In addition, work on planning press releases, articles, social campaigns, and whatever else around your SEO strategy as well. If you can communicate and optimize your plan, your keywords, and your vision with your company, people will more likely want to jump on board, and help you help them in the long run. Because that is what you are doing right?
Although there are tons more issues revolving around the simple concept of optimizing content for SEO, a good first step in any plan is to INTEGRATE. Sure your body parts can all have separate jobs, but if you want to learn how to dance, you’re gunna need some coordination.
Peace
Tags: Marketing Integration, Organic Search, SEO, Social Media