Why Fluff is Important

Ryan    Uncategorized     Content, Fluff Content

… but don’t tell you kids that.

So what fluff am I talking about? To make a long story short… it’s content.

We all understand that ‘Content is King’ and that content drives links, which drives traffic, which makes us successful…  yadda yadda yadda. But have you ever stopped to think about just what kind of content people are making these days? Are we all best selling authors? journalists? or celebrity personalities? No, we’re content creators, but I think the line between us and those traditional publishers is getting finer and finer by the day. But for differing reasons than what you might be thinking.

Sure I’m not Shakespeare, but the words I say and the things I do are relevant to me, as well as a small population of individuals who get a kick out of learning more about me. Although I don’t appeal to the mass audiences of the online world, I know there is a place for me somewhere.. either a well known niche, or just my own backyard. It’s kind of a brand thing. But as consumers begin to rely less and less on mass media and more and more on specialized media, personal opinion, or voice, it is clear that our viewpoints are becoming a lot more important to the continuously increasingly educated population. Although some people might think this is a fallback on progress and the romanticism of emotion and personal feeling..  I will argue that it is the humanization of progress. A necessary evil needed to make sure we don’t end up like the workers on Metropolis. (I’ve never thought about falling in love with a robot)

Do I think my own blog or my own content is fluff content? Sometimes, but to all of you who read this, there has got to be a least one simple takeaway you can gain, right? There is no question that that vast majority of information out there has some kind of agenda to it, but I think that has kind of been the name of the game since the idea of popularity first plagued our minds. “What do I need to do in order to get this…?”

The moment when too much effort is put on the result and not enough on the execution, we will see the masses becoming wise to the publication of fluff content. But although it is not really a bad thing, it could eventually lead to the restructuring of how we make, see, and use data on the internet as we know it. Agendas are fine, but make sure you’re actually giving someone a reason to be a part of your agenda… otherwise, you’ll lose them all in the long run.

Peace

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