Oct
5
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Google Goggles

Author Ryan    Category Uncategorized     Tags , ,

If you haven’t heard about Google Goggles, go check it out. If you’re not feeling up to doing any clicking or searching at this time, to explain it in a nutshell, its basically a search tool that utilizes the camera on your iPhone or Android to recognize visual characteristics of objects (digitally) and then will proceed to lead you to more information about whatever it was you took your picture of. Subjects could be anything from book titles, to foreign languages, to landmarks, or even just a simple logo. How crazy does this sound to you? Technology wise, this concept is pretty revolutionary. From a marketing perspective, its pretty extrordinary.

Once, there was a time where if people wanted more information on a certain person, place, or thing, they’d look for a QR code, a Microsoft Tag, or something else similar to those 2d and 3d barcode technologies. Today, with the introduction of Google Goggles, the need for these tagging applications and technologies has pretty much been wiped clean, as long as Google’s new little toy isn’t full of bugs and junk. Does this make sense?

So lets say I want to learn more about a sale going on at my local Nordstroms.. how easy would it be to just take a picture of a Nordstroms logo, have my phone figure out my current location, and then along with Google, suggest sale items to me? Or even similar stores that are having even better sales within a 10 minute walking distance? All from taking a picture on my phone.

I remember seeing the first incarnations of Goggles while watching a MSNBC special a year or so ago devoted to the behemoth that is Google. Although it has taken its time in coming out and into the open, I do have to say that if the foundational technology is there, working, and somewhat stable.. the growing trend of tagging or coding could totally be a thing of the past.  Businesses just need to remember to submit even more information to Google now -_-. Its not like you’ll have a problem with that though right?

What do you think? Does the necessity of barcodes decrease when just a simple picture will do the trick? Isn’t there a grocery store somewhere that just scans your items as you walk out the door and sends you your bill later through email or something? I mean we can already do that with RFID right?

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