Category Archives: Paid Search

National Mortgage Rate

After checking my mail and browsing the top headlines on my iGoogle page, one specific keyphrase caught my eye… “National Mortgage Rate.” Now I know what you might be thinking… actually I don’t. Let me just say, it’s on my mind. Continue reading

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Google Fade and User Experience = Wait For It!

What is Google Fade and how is it changing the search community? Is there even a reason it exists? I think there are big things on their way. Continue reading

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YouTube XL – Search On Couch

YouTube XL – Is this representative in even more ways people are searching and utilizing the internet? Continue reading

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Google Maps – A Content Factory that Evolves

Google maps continues to evolve the way we use it. With local business listings, ads, reviews, and more, why not optimize for it? Continue reading

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Fetchback Retargeting

Monday afternoon, and once again I found myself working. Nothing new, but the day seems to be going by quickly. That being said, I just thought I’d talk a little bit today on my experiences with Fetchback and the power … Continue reading

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The Curse of Landing Pages… Well My Curse

After a big landing page overhaul in Google in an attempt to correct some of our reporting issues, I’ve noticed that the redirect that people see once they click the link, looks pretty dang crappy. Oh how I wish there … Continue reading

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AdCenter Brings a Time Machine to Fruition

Opening up my AdCenter account today, I was pleasantly surprised to find some custom date range setting options. Yippee! Bring out the champagne! Honestly, isn’t it like years overdue? Any ways, why is this such a big deal to me? … Continue reading

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Web Usability and the Relevance to Lead Conversion

So after a few days of trying to figure out how some of my leads were leaking through the pipes into other systems, I’ve discovered that there are many flaws within our own particular system. In our industry, or any … Continue reading

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Overwhelmed, but Looking for Conferences

After my meeting with Christel today, all I can really say is.. Holy Crap. With Keith gone, and everyone else picking up some of the slack all around… with the added bonus that this is the beginning of the year, … Continue reading

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New Year, New Page, Professional Issues

Well it’s the new year. Goodbye 2008. As my friends, colleagues, family, and I make our way into 2009, I can’t help but wonder what she has in store for us. Moving to Phoenix last summer has so far proved … Continue reading

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