AdCenter Brings a Time Machine to Fruition

Ryan    Uncategorized     AdCenter, Paid Search

Opening up my AdCenter account today, I was pleasantly surprised to find some custom date range setting options. Yippee! Bring out the champagne! Honestly, isn’t it like years overdue?

Any ways, why is this such a big deal to me? If you or I wanted to make any kind of trend analysis, cost analysis, forecasting, or anything similar.. custom date ranges would be probably one of your most frequented clicks. Although I am probably preaching to the choir here, I think we can all agree that having that little extra filtering is huge. Especially now when we’re trying to optimize campaigns with the resources we are given.

But while you might not be spending the money you are in say AdWords or Yahoo! Sponsored Search, AdCenter is right up there… to some degree. That being said, what kind of search distribution do you see for your own personal marketing efforts. Yeah, I know there are the overall search statistics, percentages, and market share, but how does that differ with your own information. Industry standards, audience, type of webpage… you should definitely see some variances in SERP referrals based on who you are and what you do.

Care to comment?

Peace

Tuesday Morning Coffee

Ryan    Uncategorized     AdCenter, Organic Search, Paid Search, Thanksgiving

Just got to work to find myself all alone. I like this time of day. I feel more at ease with working I think or something, I dunno. Any ways, work has been going fine. Nothing too out of the ordinary, but I’m starting to feel a little lost. I’m more excited than ever to begin working with the SEO and PPC campaigns, though I’m not sure when that will really be. I’ve set up some short and long term goals for myself though so we’ll see how that pans out. In terms of career status though, I really don’t know where I fit in with this company right now. I kind of thought I knew, but the more I’m here, the more I seem just a little out of whack or at least not in the middle. That’s probably fine for now, but I think a look at my role and the future possibilities of it is in order, at least in the coming year. I know it’s only been a month and a half, but I’m already seeing issues. Nothing bad.. just issues.

Moving on to more exciting news, next week is Thanksgiving! Thank God. I’ve been looking forward to going home for quite some time now, but it wasn’t until this weekend when I really realized I longed for it hardcore. Seeing the family, eating the food, sleeping in, it sounds so heavenly right now. More later.. or at least sooner to the actual day.

I suppose it’s now time to get to work. I think today I’m going to try and finish up my recommendations for Microsoft AdCenter, and then maybe go in and begin working with the campaigns tomorrow or something. Then I have that AdWords Webinar tomorrow too. Well we’ll see. Might work on some writing as well. Who knows. Peace