RyanJin.me

In my recent attempt to switch from platform maker to platform user, I’ve started thinking more and more about the correct way to create a model for content that is suitable to today’s Web 2.0 audience. Interaction, Yes! That is the goal, but to what extent do I show the true side of the content, in other words, how transparent is my agenda?

If you’ve noticed, the last few posts here at RyanJin.me have focused more primarily around the idea of content and how it is the essential life blood of everything the internet stands for. Really, it is! But as content becomes saturated with fluff, echoes, and ‘how-tos’ for idiots, the idea of content as a serious factor in success has become a hard topic marketers need to grapple with. Top Ten Lists won’t cut it any more.. except if you’re trying to target wannabe social media experts, in that case… welcome to the party. Everyone has left, or has grown up.

But honestly finding the right content and mode of delivering that content is a hurdle for many people these days. Sure you can find your niche and build your reputation organically, but where to begin?

Taking a step back, I’ve been watching Andrea lately and her habits on the internet. Every day, she visits her favorite blogs, favorite discussion forms, and favorite sites. Like clockwork, she manually updates her internal RSS feed to make sure she is up to date on everything and anything associated with what she feels is important to her online experience. From this perspective, should it seem ridiculous that every niche has this kind of network? No! It’s really a simple concept, and it is expressed in everyday user experience of the internet.

When Web 2.0 came out, I thought the concept was hilarious. But quite honestly, it has become the most important changing factor in how consumers AND producers use the internet. For this reason, blogs became the big thing, but then came micro-blogs. As if a concept for the ‘everyday blogger’ Twitter is turning more and more into the Second Life of today. As I see myself using less and less of the application, I feel like I am trying to fix this through other means of ‘reaching out’ or ‘communicating’ with others around me. This is not to say I am retired of Twitter, I just think the program as a singular entity is becoming outdated. Once private networks, or private HOSTED networks become the core of how Twitter or micro-blogging tools connect, there could be a new influx in use, but for some reason, saturation in Facebook, iPhones, or whatever else has rendered the service hard to justify. So what is next?

Even with all of the new talk of Twitter, and then this gradual fall, blogs have still remained. Actually, as people have seen they can be heard (or read) through Twitter, more and more are adopted actual blogs. I think this is absolutely great. With everyone’s blog however, simple RSS reeders are going to get their work cut out for them.

My prediction for 2010 and 2011: Organization of social media is going to become very very important. Twitter will remain, of course, but it is already evident that there needs to be an internal organizational change to make the service more enticing for new and retired users. Association of blogs and personal sites… RSS readers will become the new TweetDecks or Twitterifics. When there is something new to read that is seriously from a valid source… you know as well as me that we’re both going to read it.

Peace

As more and more websites fill our browser histories and/or fan pages on Facebook, a looming question for some becomes apparently obvious. How do I create the mass amount of content needed to stay ahead of my competitors? I suppose this kind of questions isn’t really suitable for some people who only ‘microblog’ or have some sort of physical or service oriented product. (Although I could be wrong)

When social media gurus talk, a lot of times, they speak to content. It’s like a runway for an airplane… without it, you can’t take off.. or land back on earth, but then again, without the airplane, you wouldn’t get anywhere in the first place. If only we could apparate or use floo powder.

So while content is important, how are some websites like Examiner.com, or Gawker.com coming up with up to the minute stories and articles? 6 words… It’s like open source magazine publishing. In all actuality, it’s basically what many people today think of as ‘Community Blogs’.  With a few exceptions. Remember About.com?

The content on About.com is surprisingly decent for how diverse the articles and information is. From fixing a grand piano to cooking Thai food, to learning PHP… you can basically learn or read about anything from About.com. The reason you remember it so well (or are still finding it pop up in your search results today) is because that content is intertwined with all the other content on the site. In other words… it was like the Wikipedia of it’s day.. but without the ability to freely write whatever you want. Instead of opening the editor to just anyone and their dog, they decided to ‘hire’ what are called Guides. As Wikipedia explains:

Guides are compensated with a base stipend plus bonuses for increased traffic; according to About.com, several guides are averaging over $100,000 per year, although the exact number is not disclosed.

To learn more about how Guides are paid or even how to become one.. check out About.com’s Be A Guide section.

So why is this important? – As social media becomes even more and more important to people, businesses, and organizations, the whole ‘Content is King’ deal… really becomes a forefront issue.

So should I or Jim at Jim’s Tri-Coutny Electrical Repair build our own content platforms and hire hundreds of high schoolers to write about different things? Of course not! That’s not my point. What is my point is.. these platforms exist FOR you, not BY you. If you think you’re an expert at plumbing in Phoenix, check out Examiner.com and see if you can add your own input or even publish your own works to the community. You never know exactly what you’ll find.

For those of you who ARE in the content business…

Well I think we all know it really isn’t a one person job. Try the model out sometime if you’re interested… I bet you’ll be surprised by how much more ’stuff’ you are able to put out there then when it was just you in your cubicle at work -_-.

Peace.

After a spicy lunch with EL this afternoon, we’ve both come to the agreement that content is the most important aspect at successful web marketing/social media strategies. What do I mean by this… If you’re just ‘ReTweeting’ everything from someone else, copying links from blogs not your own, or something similar, you aren’t providing a viable service/product/resource to followers. You might be for a short while, but eventually, people will catch on, and do their news surfing themselves. Not the way to go.

Instead, if you focus on the content… making videos, actually writing in your blog, supplying a real service, then you have something to market and socialize about. So what does this all boil down to? Social media is so new and is still in the wee early stages of development that anyone who tells you they know what it is to know about social, is lying to you. Give it another year or so, and you will definately know who and where social is going.

Social search, mapping, cacheing, filtering… this stuff is totally unchartered when it comes to social media. I believe that in the next few months, you’ll begin to see a more dynamic breed of programs and applications out there that really start to push social media.. and dare I say, social advertising/marketing to the next level.

Peace.