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	<title>RyanJin.me &#187; Elliott</title>
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		<title>White Lies</title>
		<link>http://ryanjin.me/2009/04/white-lies/</link>
		<comments>http://ryanjin.me/2009/04/white-lies/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 22:54:38 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Elliott]]></category>
		<category><![CDATA[Jessica Sutta]]></category>
		<category><![CDATA[White Lies]]></category>

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		<description><![CDATA[I&#8217;m not sure if it was last week or last weekend, but I stumbled on White Lies by Paul Van Dyk, featuring Jessica Sutta. Now I know I&#8217;ve been totally geeking out about weird music lately, but I can&#8217;t get this song outta my head. It might be the fact that Sutta looks totally awesome [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m not sure if it was last week or last weekend, but I stumbled on <a title="White Lies" href="http://www.youtube.com/watch?v=BpPEt6xM0fQ&amp;feature=related" target="_blank">White Lies by Paul Van Dyk, featuring Jessica Sutta</a>. Now I know I&#8217;ve been totally geeking out about weird music lately, but I can&#8217;t get this song outta my head. It might be the fact that Sutta looks totally awesome in the video, and &#8220;Hello?&#8221; Why don&#8217;t the Pussycat Dolls let her sing once in a while&#8230; she&#8217;s not that bad. Oh well.</p>
<p>Any ways, as Q2 starts, and I&#8217;m doing the stuff that I thought I hated back in <a title="Ryan Jin's Entry" href="http://ryanjin.me/?p=120" target="_self">January</a>, I&#8217;m beginning to feel less and less threatened by it. I mean come on, who would have guessed I would be lead budgeting, media buying, and campaign managing when I started back in October? Not I. Oh, had my performance review today as well.. went pretty well I suppose, no surprises, and apparently I&#8217;m doing a good job. I&#8217;m happy. But back to the topic. In January, I would have cried if I knew I was going to be doing this same stuff.. but I&#8217;ve stuck through, and truthfully, I feel more invigorated now then depressed. Yeah they&#8217;re looking for an Online Marketing Director, but I can honestly say I&#8217;ve kept the boat afloat for the last 4 months, and have done some good here and there as well. Now what do I do though? On a side note, I just finished a training session with <a title="ion Interactive Liveball" href="http://www.ioninteractive.com/liveball-platform/" target="_blank">ion Interactive&#8217;s LiveBall</a>&#8230; an awesome landing page creation system. I can&#8217;t wait to get started.</p>
<p>Now that Elliott is gone, I find myself sorta manning the social media platforms&#8230; ie. <a title="Twitter" href="http://twitter.com" target="_blank">Twitter</a>, <a title="Facebook" href="http://www.facebook.com" target="_blank">Facebook</a>, etc. Is this what I&#8217;m used to? No. Would I like this job? Maybe. Although I&#8217;ve been told I should apply, I sometimes feel that maybe evolving the position into a juxtaposition of what I&#8217;m already doing now and what <a title="Elliott Lemenager" href="http://www.elliottlemenager.com" target="_blank">Elliott</a> was doing would be nice. I think so. I mean what is social all about? One person? I don&#8217;t think so. One of my main SEO goals for Q2 is to create a campus-wide SEO training system for all content creators&#8230; yes, everyone. So why wouldn&#8217;t I be able to give that kind of guidance elsewhere in say, social media? Before he left, Elliott sold some assets, and started other departments in their own social endeavors. I think personally this was the best decision of his final days here. Give the people a voice and a platform, and they&#8217;ll naturally create a following for themselves. How they use it, and how they think they&#8217;re using it can sometimes differ, however. Maybe that is what a Social Media Strategist is most concerned with.</p>
<p>Well, all things aside, I think I have some thinking to do. I know I&#8217;m not going to be a Social Media Strategist, but also, I know I&#8217;m not going to be doing this kinda of SEM my whole life as well.</p>
<p>If you&#8217;ve got some time, check out Jessica Sutta in White Lies. It makes you wanna go dancing this weekend, or just have a good time.</p>
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<p>Peace</p>
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