Fetchback Retargeting

Ryan    Uncategorized     Fetchback, Retargeting

Monday afternoon, and once again I found myself working. Nothing new, but the day seems to be going by quickly. That being said, I just thought I’d talk a little bit today on my experiences with Fetchback and the power that is ‘Retargeting’!

At work, I deal with a plethora of different search agencies, ad agencies, marketing companies, etc. etc. And to tell you the truth, after a while, hearing sales pitch after sales pitch of why we need a certain thing gets kind of old. Thank goodness I have a little bit of a system. An in all reality, you learn a little bit with time how to just say no. Fetchback, on the other hand, is one of my favorites. (We’re already working with them, so maybe they don’t count)

Fetchback is a retargeting company that works with you, a client, in creating holistic marketing campaigns dedicated towards a group of individuals that sometimes rarely gets noticed. “Has beens” Well not really has beens, but people who’ve come and gone from your site, just like that. What retargeting does, however, is it allows targeted display ads to populate those individuals search and online activity experiences, not only increasing branding, but pushing ads at reasonably good CPCs/CPMs, etc, since the targeting is so superb. Does that make sense? In essence, we’re targeting a group of ads to people who thought “Hmm… that seems interesting, maybe I’ll come back and look at them later.” Cool right?

Well since working with Fetchback, I’ve seen great numbers, and thats why I’m happy to share this kind of info with you! Actually, you can check me out on their site… www.Fetchback.com/Testimonials.html Just look for my name.

Also they have a YouTube channel.

Just some interesting video… I dunno… Thanks Fetchback!

Peace

P.S. One thing… their site could do with some SEO optimization for sure. Just my little sidenote, in case they are listening.