With many efforts around the online communities looking and veering towards proactive social campaigns, what else is available to online degree institutions such as GCU in bringing more qualified leads and relevant traffic? Does one platform over another market to a different set of people? What about professors’ blogs. Who is reading what?

(Employer Reference Removed) (ex) Social Marketing Strategist, Elliott Lemenager has taken it upon himself to pave a new approach the university can meld in reaching out to potential students. Through my conversations with him, a key point is reflective in almost all of his strategies. While communication is necessary, CONTENT is key.

How do you find if your institution is creating content and communicating it? Is it relevant to your market?

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