White Lies

Ryan    Uncategorized     Elliott, Jessica Sutta, Organic Search, Social Media, White Lies

I’m not sure if it was last week or last weekend, but I stumbled on White Lies by Paul Van Dyk, featuring Jessica Sutta. Now I know I’ve been totally geeking out about weird music lately, but I can’t get this song outta my head. It might be the fact that Sutta looks totally awesome in the video, and “Hello?” Why don’t the Pussycat Dolls let her sing once in a while… she’s not that bad. Oh well.

Any ways, as Q2 starts, and I’m doing the stuff that I thought I hated back in January, I’m beginning to feel less and less threatened by it. I mean come on, who would have guessed I would be lead budgeting, media buying, and campaign managing when I started back in October? Not I. Oh, had my performance review today as well.. went pretty well I suppose, no surprises, and apparently I’m doing a good job. I’m happy. But back to the topic. In January, I would have cried if I knew I was going to be doing this same stuff.. but I’ve stuck through, and truthfully, I feel more invigorated now then depressed. Yeah they’re looking for an Online Marketing Director, but I can honestly say I’ve kept the boat afloat for the last 4 months, and have done some good here and there as well. Now what do I do though? On a side note, I just finished a training session with ion Interactive’s LiveBall… an awesome landing page creation system. I can’t wait to get started.

Now that Elliott is gone, I find myself sorta manning the social media platforms… ie. Twitter, Facebook, etc. Is this what I’m used to? No. Would I like this job? Maybe. Although I’ve been told I should apply, I sometimes feel that maybe evolving the position into a juxtaposition of what I’m already doing now and what Elliott was doing would be nice. I think so. I mean what is social all about? One person? I don’t think so. One of my main SEO goals for Q2 is to create a campus-wide SEO training system for all content creators… yes, everyone. So why wouldn’t I be able to give that kind of guidance elsewhere in say, social media? Before he left, Elliott sold some assets, and started other departments in their own social endeavors. I think personally this was the best decision of his final days here. Give the people a voice and a platform, and they’ll naturally create a following for themselves. How they use it, and how they think they’re using it can sometimes differ, however. Maybe that is what a Social Media Strategist is most concerned with.

Well, all things aside, I think I have some thinking to do. I know I’m not going to be a Social Media Strategist, but also, I know I’m not going to be doing this kinda of SEM my whole life as well.

If you’ve got some time, check out Jessica Sutta in White Lies. It makes you wanna go dancing this weekend, or just have a good time.

Peace